Jaago India Movement_Corporate Identity Design

Siddharth Sirigiri, from Shakti Enterprises called me one day from Mumbai to create another corporate identity. Being a freelancer, working on a probono project surely requires the very next kind of insentive> Satisfaction. Designing coporated identity for a "Movement"> challenging indeed.

Brief: "Jaago India Movement is primarily an action group wherein our ultimate goal would be to achieve Good governance. Our tagline is "BE THE CHANGE TO SEE THE CHANGE".

The terror attacks have awakened each and every Indian and he is directly attacking the politicians. This anger and rage is ubiquitous. It was always there in our mind to do something instead of just complaining and we feel now is the time. Better now than never.

JIM would need a corporate identiy "


Below is the final logo with their revised tagline:


To know more about JIM, click here

Cheers!