Nokia X3 & C3 Series_Touch and Type Viral

Like we know Nokia touch and type campaign international have shown finger and thumb as TOUCH and TYPE for easy use.

Webchutney came up with concept of ' bury the rivalry' between the thumb and finger, by giving a desi-tadakka / Indian spicy feel to this campaign for the Indian market by making the 'thumb' character a Punjabi Pahalwan - wrestler personality calling him TypoBhai. And the 'finger' became Touchy Tai Chi using his martial art to fight back. Funny Blend, indeed!

We was approached with this brief and what followed is designing these characters, animatics, treatment/style design and the final viral. Here's a glimpse for you!

CHARACTER and VIRAL LOOK & FEEL DESIGN OPTS:

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02

03

04 & FINAL CHARACTER AND TREATMENT

ANIMATICS: Watch the camera angles and cuts!

FINAL VIRAL:

Creative Agency: Webchutney

Production: VIVI5 Animation-Art-Design

Character and Look & Feel Design: Rita Dhankani

Animation Direction: Mehul Mahicha

Animation: Mehul and Deepak

Sound Director: Roy Menezes

Enjoy!