Like we know Nokia touch and type campaign international have shown finger and thumb as TOUCH and TYPE for easy use.
Webchutney came up with concept of ' bury the rivalry' between the thumb and finger, by giving a desi-tadakka / Indian spicy feel to this campaign for the Indian market by making the 'thumb' character a Punjabi Pahalwan - wrestler personality calling him TypoBhai. And the 'finger' became Touchy Tai Chi using his martial art to fight back. Funny Blend, indeed!
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04 & FINAL CHARACTER AND TREATMENT
We was approached with this brief and what followed is designing these characters, animatics, treatment/style design and the final viral. Here's a glimpse for you!
CHARACTER and VIRAL LOOK & FEEL DESIGN OPTS:
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02
03
04 & FINAL CHARACTER AND TREATMENT
ANIMATICS: Watch the camera angles and cuts!
FINAL VIRAL:
Creative Agency: Webchutney
Production: VIVI5 Animation-Art-Design
Character and Look & Feel Design: Rita Dhankani
Animation Direction: Mehul Mahicha
Animation: Mehul and Deepak
Sound Director: Roy Menezes
Enjoy!
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