Home Center Showpackaging

Home Center Dubai show-packaging was animated and designed by Vivi5 for their web episodes and commissioned by super cool CreativeKettle, Dubai.
Please do take this post as our ideal process to design development for every project at our studio. :)

Brief. To create a 15 to 20 seconder animated packaging to show three to four rooms transforming from bad to good by Home Center makeover team.

Script. We worked out a script on how we see it all unfolding. This was followed by visual boards as a reference to the final 'look and feel' should be like.

Look and Feel a.k.a Film Treatment.
Initial processing of designs while keeping the brand colors in mind.

Final design!

Next, Visual script, storyboarding and animatics:

Preplanning and designing other spaces. 
Living Room. Before | After











                                                     
Dining + Children's Room. Before | After








  












Character Designs in their respective spaces. 

HC makeover staff characters including the design consultant.

This is how the final packaging looks like!
Home Center Show packaging from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Script, Storyboarding, Animation Direction and design: Rita Dhankani, Vivi5 Animation.Art.Design.Studio
Artworks: Rita, Mehul, Tanmay, Jitu
Animation: Mehul Mahicha, Vaibhav Dheer
Compositing: Vaibhav Dheer

Check out one of their episodes shot and directed by CreativeKettle:


Enjoy!

Landmarkshops.com

Landmarkshops.com promotion ad came to us as very basic minimalistic animation requirement, close to a slide-show-like. It was to be played in shops as OOH.

What made us still say yes to the project was of course the joy of working with one our favorite client CreativeKettle for their ever-welcoming approach to ideas with an intention to make the final output better while allowing explorations and experimentations.

Storyboard came to us well designed sequence of slides* that were to be animated as it is.
Boards:

Vivi5 proposed on illustrating the Landmarkshops hearts 'L' to their respective meanings. Such as an illustrated/icon-like dress for the word 'DRESS', illustrated gadget for the word 'Gadget', so on and so forth. The client found the idea interesting and we were given a go ahead to show 'how it will all look like' with illustrations. We reworked the storyboard with client's list of objects we could illustration.

Some of the illustrative explorations: 

Final illustration style:

Visualization/storyboarding/Animatics:

Final Ad:
Landmarkshops.com from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle
Design: Arwa, CreativeKettle
Animatics + Animation Direction: Rita Dhankani-Vivi5 Animation.Art.Design.Studio
Illustration/Artworks: Mehul, Rita
Compositing: Mehul Mahicha, Vaibhav Dheer
Animation: Amrita, Mehul, Rita

Cheers!