Landmarkshops.com promotion ad came to us as very basic minimalistic animation requirement, close to a slide-show-like. It was to be played in shops as OOH.
What made us still say yes to the project was of course the joy of working with one our favorite client CreativeKettle for their ever-welcoming approach to ideas with an intention to make the final output better while allowing explorations and experimentations.
Storyboard came to us well designed sequence of slides* that were to be animated as it is.
Boards:
Vivi5 proposed on illustrating the Landmarkshops hearts 'L' to their respective meanings. Such as an illustrated/icon-like dress for the word 'DRESS', illustrated gadget for the word 'Gadget', so on and so forth. The client found the idea interesting and we were given a go ahead to show 'how it will all look like' with illustrations. We reworked the storyboard with client's list of objects we could illustration.
Some of the illustrative explorations:
Final illustration style:
Visualization/storyboarding/Animatics:
Final Ad:
Landmarkshops.com from VIVI5 - Animation.Art.Design on Vimeo.
Agency: CreativeKettle
Design: Arwa, CreativeKettle
Animatics + Animation Direction: Rita Dhankani-Vivi5 Animation.Art.Design.Studio
Illustration/Artworks: Mehul, Rita
Compositing: Mehul Mahicha, Vaibhav Dheer
Animation: Amrita, Mehul, Rita
Cheers!
What made us still say yes to the project was of course the joy of working with one our favorite client CreativeKettle for their ever-welcoming approach to ideas with an intention to make the final output better while allowing explorations and experimentations.
Storyboard came to us well designed sequence of slides* that were to be animated as it is.
Boards:
Vivi5 proposed on illustrating the Landmarkshops hearts 'L' to their respective meanings. Such as an illustrated/icon-like dress for the word 'DRESS', illustrated gadget for the word 'Gadget', so on and so forth. The client found the idea interesting and we were given a go ahead to show 'how it will all look like' with illustrations. We reworked the storyboard with client's list of objects we could illustration.
Some of the illustrative explorations:
Final illustration style:
Visualization/storyboarding/Animatics:
Final Ad:
Landmarkshops.com from VIVI5 - Animation.Art.Design on Vimeo.
Agency: CreativeKettle
Design: Arwa, CreativeKettle
Animatics + Animation Direction: Rita Dhankani-Vivi5 Animation.Art.Design.Studio
Illustration/Artworks: Mehul, Rita
Compositing: Mehul Mahicha, Vaibhav Dheer
Animation: Amrita, Mehul, Rita
Cheers!
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