Vivi5* Animation, Art & Design Studio: May 2013

Above visual is company website. Courtesy WeChat.com

WeChat is a mobile text and voice messaging communication service developed by Tencent in China. The company launched it's service in India this year with an event organized in Mumbai that carried a well designed campaign for it's branding and marketing.

We were approached by production company TheOneFilms to design+direct+animate a story that will cover communication modes/methods between two individuals from old to new electronic means and will ultimately get resolved by WeChat way of communicating. The Thot company worked out the whole concept and script.

Challenge! TheOneFlims asked us if we can pull off a 2:30 mins film in a week. Considering the scale of work both in dimension and duration, this was close to impossible but we took it up as a challenge that comes along with a thrill when working for a different platform i.e.; for an 'Event'. And we made it; almost like in an olympic race with everyone's heart pounding with anxieties audible in their shouts while watching a runner reach the finish line!

Here a glimpse to making of the film, the final animation and event video!
Design options using brand color "green" while allowing the silhouettes appear clean against monochrome color schemes:

Redesigning: The girl goes on to become glamourous from looking cute after client feedback. We got our guy going in sync with the girls new design:

Final Treatment:

Vivi5 suggested to let one of the characters be 'white' considering WeChat had one green and one white bubble in their logo. White being the boy character to let the girl look elegant in green silhouette. The suggestion mutually synced with the clients and we got our final treatment: