Mission: Polio free India :)

'Bulawa Toli' is a lovely concept designed by Unicef for children participation in the Polio Vaccination in rural areas in India. It means 'inviters group'.

Here's an extract to give you a basic idea of this particular programm and part of it's strategy concerning India.
"In order to reach the global goal of reaching zero incidence of polio by 2000 AD, a strategy to intensify PPI was adopted in 1999-2000, after consulting national and international experts. The strategy consisted of four nation-wide PPI rounds in the months of October, November, December 2000 and January 2001; followed by two sub-national rounds in 8 States of Assam, Bihar, Gujarat, Madhya Pradesh, Orissa, Rajasthan, Uttar Pradesh and West Bengal and routine immunization, especially in the poor performing States.

In earlier years, despite very good coverage, 5-6% of children was being missed even in the PPI Programme. During 1999-2000 therefore, in addition to booth immunization, a house to house search of missed children and vaccinating them on the next 2-3 days following each NID/ Sub-NID was undertaken. This house to house programm resulted in identification and vaccination 2.3 crore children who had never been vaccinated before"

: As a part of this house to house program, 'Bulawa Toli' came into existence. Here a group of children from every village is assigned to bring infants with (consent of their respective parents of course)from their neighborhoods who have missed their Polio-drops. Personally speaking, these selfless young hearts have played this role better than adults bringing so much joy and enthusiasm to the campaign!

Vivi5 is proud to be part of this polio eradication mission 2015.
We were assigned to design Bulawa Toli graphic that is now being as a visual identity for the campaign. On caps, banners, t-shirts, etc.

Client: Harsha Mehta

Agency: Unicef, Delhi
Graphic + Character Design + Art Direction: Mehul Mahicha


A lot more to share on this. All in next post!

Until then,

Jai ho!

Be A Hero_ Campaign

Recently contributed some of my design bits for dear Armman. This time once again it was something that I truly felt for. Dr. Aparna Hedge shared the facts, figures, reasons, the need and most importantly her ever-energetic drive for this new campaign conceived and initiated Armman. What followed is, a group of volunteers from both India and US working on it as a team virtually(!), and giving their special bits to make this campaign happen... to achieve the very motive. Pl read this through to know more...

Armman, a secular India based nonprofit organization has been intensively working on project HERO ( Helpline for Emergency Response Operation) only to facilitate our present precarious scenario when it comes to accidents and their after-effects.
With HERO, Armman aims to provide a first reat-time updates information system about emergency medical resources in Mumbai.

In simple diagram, this is how it works ....


More about Armman and the HERO project here: www.armman.org
Do contribute to this 'needful cause' to see the difference....

Be cool, be generous :)

R

corporate identity design

I did these corporate identities for NGO's sincerely involved in their sole purpose of making this place a bit more humane. I am totally proud to be part of such movements!

Cheers!

Shooting for breast cancer stressballs

Title: STRESSBALL
Advertiser/Client: FRIENDS OF CANCER PATIENTS
Product/Service: BREAST CANCER AWARENESS
DM/Advertising Agency: JWT DUBAI, UNITED ARAB EMIRATES

Credit Details:

Name	Position	Company
Chafic Haddad	Ecd	Jwt
Antra Patel	Art Director	Jwt
Zahir Mirza	Copywriter	Jwt
Prabhakar Iyer	Strategic Planner	Jwt
Rita Dhankani	Photographer

You can read more here! > http://mediame.com/image_media/ambient/friends_cancer_patients_stressball

Jaago India Movement_Corporate Identity Design

Siddharth Sirigiri, from Shakti Enterprises called me one day from Mumbai to create another corporate identity. Being a freelancer, working on a probono project surely requires the very next kind of insentive> Satisfaction. Designing coporated identity for a "Movement"> challenging indeed.

Brief: "Jaago India Movement is primarily an action group wherein our ultimate goal would be to achieve Good governance. Our tagline is "BE THE CHANGE TO SEE THE CHANGE".

The terror attacks have awakened each and every Indian and he is directly attacking the politicians. This anger and rage is ubiquitous. It was always there in our mind to do something instead of just complaining and we feel now is the time. Better now than never.

JIM would need a corporate identiy "


Below is the final logo with their revised tagline:


To know more about JIM, click here

Cheers!

Ilustrations for Children Books_UNICEF

Brief: Created school book illustrations for rural children from villages in Chattisgarh (age group 5-7) with Surabhi, Bangalore-India.
Subject: ACCIDENTS.