Home Center Showpackaging

Home Center Dubai show-packaging was animated and designed by Vivi5 for their web episodes and commissioned by super cool CreativeKettle, Dubai.
Please do take this post as our ideal process to design development for every project at our studio. :)

Brief. To create a 15 to 20 seconder animated packaging to show three to four rooms transforming from bad to good by Home Center makeover team.

Script. We worked out a script on how we see it all unfolding. This was followed by visual boards as a reference to the final 'look and feel' should be like.

Look and Feel a.k.a Film Treatment.
Initial processing of designs while keeping the brand colors in mind.

Final design!

Next, Visual script, storyboarding and animatics:

Preplanning and designing other spaces. 
Living Room. Before | After











                                                     
Dining + Children's Room. Before | After








  












Character Designs in their respective spaces. 

HC makeover staff characters including the design consultant.

This is how the final packaging looks like!
Home Center Show packaging from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Script, Storyboarding, Animation Direction and design: Rita Dhankani, Vivi5 Animation.Art.Design.Studio
Artworks: Rita, Mehul, Tanmay, Jitu
Animation: Mehul Mahicha, Vaibhav Dheer
Compositing: Vaibhav Dheer

Check out one of their episodes shot and directed by CreativeKettle:


Enjoy!

Landmarkshops.com

Landmarkshops.com promotion ad came to us as very basic minimalistic animation requirement, close to a slide-show-like. It was to be played in shops as OOH.

What made us still say yes to the project was of course the joy of working with one our favorite client CreativeKettle for their ever-welcoming approach to ideas with an intention to make the final output better while allowing explorations and experimentations.

Storyboard came to us well designed sequence of slides* that were to be animated as it is.
Boards:

Vivi5 proposed on illustrating the Landmarkshops hearts 'L' to their respective meanings. Such as an illustrated/icon-like dress for the word 'DRESS', illustrated gadget for the word 'Gadget', so on and so forth. The client found the idea interesting and we were given a go ahead to show 'how it will all look like' with illustrations. We reworked the storyboard with client's list of objects we could illustration.

Some of the illustrative explorations: 

Final illustration style:

Visualization/storyboarding/Animatics:

Final Ad:
Landmarkshops.com from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle
Design: Arwa, CreativeKettle
Animatics + Animation Direction: Rita Dhankani-Vivi5 Animation.Art.Design.Studio
Illustration/Artworks: Mehul, Rita
Compositing: Mehul Mahicha, Vaibhav Dheer
Animation: Amrita, Mehul, Rita

Cheers!

Home Center Catalogue 2013_Theater Advertisement

Home Center - Dubai were launching their new catalogue for 2013 and CreativeKettle roped us in to do their theater ad to announce the launch. Brief was to create a 30 second ad that showcases their new catalogue where images in the catalogue should look 'live'. 

Our parameters. Clients had already done the photo shoot for their catalogue and all we had were already composed photographs.  

We along with CreativeKettle selected photographs that worked best for the ad and Vivi5 created a visual boards suggesting the sequence of appearance each page via motion graphics and animation. 

Visual Board:

     



























 



Animatics:

Final ad:
Homecenter Catalogue 2013 vivi5 animationartdesignstudio from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Visual script + Animation Direction: Rita Dhankani- Vivi5 Animation.Art.Design.Studio
Animation: Rita Dhankani, Amrita Verma
Motion Graphics + Compositing: Vaibhav Dheer 

This was followed by Arabic version!

We Love WE CHAT

Above visual is company website. Courtesy WeChat.com

WeChat is a mobile text and voice messaging communication service developed by Tencent in China. The company launched it's service in India this year with an event organized in Mumbai that carried a well designed campaign for it's branding and marketing.

We were approached by production company TheOneFilms to design+direct+animate a story that will cover communication modes/methods between two individuals from old to new electronic means and will ultimately get resolved by WeChat way of communicating.  The Thot company worked out the whole concept and script.

Challenge! TheOneFlims asked us if we can pull off a 2:30 mins film in a week. Considering the scale of work both in dimension and duration,  this was close to impossible but we took it up as a challenge that comes along with a thrill when working for a different platform i.e.; for an 'Event'. And we made it; almost like in an olympic race with everyone's heart pounding with anxieties audible in their shouts while watching a runner reach the finish line!

Here a glimpse to making of the film, the final animation and event video!
Design options using brand color "green" while allowing the silhouettes appear clean against monochrome color schemes:

Redesigning: The girl goes on to become glamourous from looking cute after client feedback. We got our guy going in sync with the girls new design: 

Final Treatment:

Vivi5 suggested to let one of the characters be 'white' considering WeChat had one green and one white bubble in their logo. White being the boy character to let the girl look elegant in green silhouette. The suggestion mutually synced with the clients and we got our final treatment:

Visualization/storyboarding/animatics:

Final Animation Film:

We love WE CHAT from VIVI5 - Animation.Art.Design on Vimeo.

Agency: Thot, Delhi

Client: TheOne Films

Production: Mehul Mahicha, Vivi5 Animation.Art.Design.Studio

Art Direction, Design, Artworks: Rita Dhankani, Vivi5 Animation.Art.Design.Studio

Animation: Amrita, Prashant, Parag, Abhishek

Compositing: Mehul Mahicha, Vivi5 Animation.Art.Design.Studio

Sound Design: Dipayen Sen, TheOneFilms

Video shot by WeChat, India :

Enjoy!

Remembering Gandhi

GANDHI FOUNDATION FILM from VIVI5_ANIMATION | ART | DESIGN on Vimeo.

Client: Kalpit Trivedi, Delhi
Visual Scripting and Art Direction: Rita Dhankani
Animation: Mehul Mahicha, Rita Dhankani
GFX: Vaibhav Dheer

Here's a short film we created for the Gandhi Foundation sometime back.

Jai ho!

Nokia X3 & C3 Series_Touch and Type Viral

Like we know Nokia touch and type campaign international have shown finger and thumb as TOUCH and TYPE for easy use.

Webchutney came up with concept of ' bury the rivalry' between the thumb and finger, by giving a desi-tadakka / Indian spicy feel to this campaign for the Indian market by making the 'thumb' character a Punjabi Pahalwan - wrestler personality calling him TypoBhai. And the 'finger' became Touchy Tai Chi using his martial art to fight back. Funny Blend, indeed!

We was approached with this brief and what followed is designing these characters, animatics, treatment/style design and the final viral. Here's a glimpse for you!

CHARACTER and VIRAL LOOK & FEEL DESIGN OPTS:

01

02

03

04 & FINAL CHARACTER AND TREATMENT

ANIMATICS: Watch the camera angles and cuts!

FINAL VIRAL:

Creative Agency: Webchutney

Production: VIVI5 Animation-Art-Design

Character and Look & Feel Design: Rita Dhankani

Animation Direction: Mehul Mahicha

Animation: Mehul and Deepak

Sound Director: Roy Menezes

Enjoy!

Meet Our Steve_GRSP

"STEVE - a quirky, lively and poignant animation aims to give the viewers a different perspective on road safety by focusing on the hidden danger on the roads. Deaths due to road crash injuries is the number one killer of youth between 15 and 29 years old.

GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies, based in Geneva. GRSP's vision is a world free of road-crash death and injury."

Design & Direction: Mark Woodward | AirSpace Studio

Animation: Vivi5 Animation | Art |Design

Agency: AirSpace Studios, Dubai
Art Direction & Design + Art Works: AirSpace Studios, Dubai
Animation Direction: Rita Dhankani
Animation: Parag Natekar, Mehul Mahicha, Rita Dhankani

Windowslive IE8

Agency + Art Direction: Wunderman, Dubai
Animation Visualization + Direction: Rita Dhankani
Animation: Rita Dhankani & Mehul Mahicha
Compositing: Mehul Mahicha

Enjoy!

Some selected Character designs for ads/films/virals

Character designs for Sony Ericsson print Campaign, in clay:
Characters for PRATIBHA, Education Film, in 2D:

Character Designs for FRUITILLA / JWT, Dubai:

Character design of Infinity TV anchor Aya, for 3D:

Character Designs for MIRINDA / ESP, mix media: See the Mirinda Ad here> http://vivifive.blogspot.com/2010/03/mirinda-teaser-commercial.html

Character design for DUBAILIME, Flash animation:

Initial character design sketches for Standard Chartered Bank: to see final look click <here>

cheers!

Mirinda Teaser Commercial

We worked out a complete package of animation, direction, visualization & design for ESP Films, Delhi. Here's our collective final product!

Enjoy!

VIVI5 animation showreel 2009!!

Dear people!
My baby brand VIVI5 expands. Mehul joins in from Delhi, India.
Here's a sneak peek to our animation works.

Big Cheers!

ViA Instant Access_script,animation, direction & design

This is one of the latest projects.
ViA- Virtual Instant Access, briefed me with list of their product-features along with this interestingly simple and animate-able character, the Vian.
What followed is the script, animation, direction and design for ViA's first animation episode on 'Merchant card' & ' Customer Card'.

Click here to see the animation video episodes.

Cheers!

Mawaride_web animation

Rainbow Milk: Jingle & film: 9 mins: Animation & design::

Dodsal, Dubai. ID for PDA presentation: Animation, direction & design.

Gulf News TVC: commercial:30 secs

SCB: 2 min Promotional Commercial: Animation, direction & design: