Home Center Showpackaging

Home Center Dubai show-packaging was animated and designed by Vivi5 for their web episodes and commissioned by super cool CreativeKettle, Dubai.
Please do take this post as our ideal process to design development for every project at our studio. :)

Brief. To create a 15 to 20 seconder animated packaging to show three to four rooms transforming from bad to good by Home Center makeover team.

Script. We worked out a script on how we see it all unfolding. This was followed by visual boards as a reference to the final 'look and feel' should be like.

Look and Feel a.k.a Film Treatment.
Initial processing of designs while keeping the brand colors in mind.

Final design!

Next, Visual script, storyboarding and animatics:

Preplanning and designing other spaces. 
Living Room. Before | After











                                                     
Dining + Children's Room. Before | After








  












Character Designs in their respective spaces. 

HC makeover staff characters including the design consultant.

This is how the final packaging looks like!
Home Center Show packaging from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Script, Storyboarding, Animation Direction and design: Rita Dhankani, Vivi5 Animation.Art.Design.Studio
Artworks: Rita, Mehul, Tanmay, Jitu
Animation: Mehul Mahicha, Vaibhav Dheer
Compositing: Vaibhav Dheer

Check out one of their episodes shot and directed by CreativeKettle:


Enjoy!

We Love WE CHAT

Above visual is company website. Courtesy WeChat.com

WeChat is a mobile text and voice messaging communication service developed by Tencent in China. The company launched it's service in India this year with an event organized in Mumbai that carried a well designed campaign for it's branding and marketing.

We were approached by production company TheOneFilms to design+direct+animate a story that will cover communication modes/methods between two individuals from old to new electronic means and will ultimately get resolved by WeChat way of communicating.  The Thot company worked out the whole concept and script.

Challenge! TheOneFlims asked us if we can pull off a 2:30 mins film in a week. Considering the scale of work both in dimension and duration,  this was close to impossible but we took it up as a challenge that comes along with a thrill when working for a different platform i.e.; for an 'Event'. And we made it; almost like in an olympic race with everyone's heart pounding with anxieties audible in their shouts while watching a runner reach the finish line!

Here a glimpse to making of the film, the final animation and event video!
Design options using brand color "green" while allowing the silhouettes appear clean against monochrome color schemes:

Redesigning: The girl goes on to become glamourous from looking cute after client feedback. We got our guy going in sync with the girls new design: 

Final Treatment:

Vivi5 suggested to let one of the characters be 'white' considering WeChat had one green and one white bubble in their logo. White being the boy character to let the girl look elegant in green silhouette. The suggestion mutually synced with the clients and we got our final treatment:

Visualization/storyboarding/animatics:

Final Animation Film:

We love WE CHAT from VIVI5 - Animation.Art.Design on Vimeo.

Agency: Thot, Delhi

Client: TheOne Films

Production: Mehul Mahicha, Vivi5 Animation.Art.Design.Studio

Art Direction, Design, Artworks: Rita Dhankani, Vivi5 Animation.Art.Design.Studio

Animation: Amrita, Prashant, Parag, Abhishek

Compositing: Mehul Mahicha, Vivi5 Animation.Art.Design.Studio

Sound Design: Dipayen Sen, TheOneFilms

Video shot by WeChat, India :

Enjoy!

Nokia X3 & C3 Series_Touch and Type Viral

Like we know Nokia touch and type campaign international have shown finger and thumb as TOUCH and TYPE for easy use.

Webchutney came up with concept of ' bury the rivalry' between the thumb and finger, by giving a desi-tadakka / Indian spicy feel to this campaign for the Indian market by making the 'thumb' character a Punjabi Pahalwan - wrestler personality calling him TypoBhai. And the 'finger' became Touchy Tai Chi using his martial art to fight back. Funny Blend, indeed!

We was approached with this brief and what followed is designing these characters, animatics, treatment/style design and the final viral. Here's a glimpse for you!

CHARACTER and VIRAL LOOK & FEEL DESIGN OPTS:

01

02

03

04 & FINAL CHARACTER AND TREATMENT

ANIMATICS: Watch the camera angles and cuts!

FINAL VIRAL:

Creative Agency: Webchutney

Production: VIVI5 Animation-Art-Design

Character and Look & Feel Design: Rita Dhankani

Animation Direction: Mehul Mahicha

Animation: Mehul and Deepak

Sound Director: Roy Menezes

Enjoy!

Mission: Polio free India :)

'Bulawa Toli' is a lovely concept designed by Unicef for children participation in the Polio Vaccination in rural areas in India. It means 'inviters group'.

Here's an extract to give you a basic idea of this particular programm and part of it's strategy concerning India.
"In order to reach the global goal of reaching zero incidence of polio by 2000 AD, a strategy to intensify PPI was adopted in 1999-2000, after consulting national and international experts. The strategy consisted of four nation-wide PPI rounds in the months of October, November, December 2000 and January 2001; followed by two sub-national rounds in 8 States of Assam, Bihar, Gujarat, Madhya Pradesh, Orissa, Rajasthan, Uttar Pradesh and West Bengal and routine immunization, especially in the poor performing States.

In earlier years, despite very good coverage, 5-6% of children was being missed even in the PPI Programme. During 1999-2000 therefore, in addition to booth immunization, a house to house search of missed children and vaccinating them on the next 2-3 days following each NID/ Sub-NID was undertaken. This house to house programm resulted in identification and vaccination 2.3 crore children who had never been vaccinated before"

: As a part of this house to house program, 'Bulawa Toli' came into existence. Here a group of children from every village is assigned to bring infants with (consent of their respective parents of course)from their neighborhoods who have missed their Polio-drops. Personally speaking, these selfless young hearts have played this role better than adults bringing so much joy and enthusiasm to the campaign!

Vivi5 is proud to be part of this polio eradication mission 2015.
We were assigned to design Bulawa Toli graphic that is now being as a visual identity for the campaign. On caps, banners, t-shirts, etc.

Client: Harsha Mehta

Agency: Unicef, Delhi
Graphic + Character Design + Art Direction: Mehul Mahicha


A lot more to share on this. All in next post!

Until then,

Jai ho!

Design & Animation of AHLAN MSN Emoticons + The 'All about' video by the agency:

Emoticon designs* for the emoticon and RnD of existent emoticons to maintain the iconic MSN brand style:
** To see more emoticon designs> 'Designing of the MSN emoticons'
Feedback, corrections and refinements:

Final Arab MSN emoticon!

Storyboards for our 3D artist Manoj suggesting how animations should work:

Video by Wunderman, documenting Ahlan and it's success:



Agency: Wunderman, Dubai
Character Design + Animation Direction : Rita Dhankani 
Modeling + Animation: Manoj Joseph

Cheers!

Some selected Character designs for ads/films/virals

Character designs for Sony Ericsson print Campaign, in clay:
Characters for PRATIBHA, Education Film, in 2D:

Character Designs for FRUITILLA / JWT, Dubai:

Character design of Infinity TV anchor Aya, for 3D:

Character Designs for MIRINDA / ESP, mix media: See the Mirinda Ad here> http://vivifive.blogspot.com/2010/03/mirinda-teaser-commercial.html

Character design for DUBAILIME, Flash animation:

Initial character design sketches for Standard Chartered Bank: to see final look click <here>

cheers!

MSN_ Emoticon : Character Design & Animation direction

Again, one of the interesting projects. Brief was to design characters for MSN messenger, Window Live. We created, designed & directed on both 2D and 3D characters and other elements as part of the whole campaign designed by Wunderman, Dubai.
Here's part of it for preview:And here's their final output on site:It got 6000 hits in 1.5 days! Feels great, in'it!

To download these, pl check them out here > arabia.msn.com/eidemoticons/

Enjoy!

Ilustrations for Children Books_UNICEF

Brief: Created school book illustrations for rural children from villages in Chattisgarh (age group 5-7) with Surabhi, Bangalore-India.
Subject: ACCIDENTS.

Gulf News TVC: commercial:30 secs

SCB: 2 min Promotional Commercial: Animation, direction & design: