Home Center Showpackaging

Home Center Dubai show-packaging was animated and designed by Vivi5 for their web episodes and commissioned by super cool CreativeKettle, Dubai.
Please do take this post as our ideal process to design development for every project at our studio. :)

Brief. To create a 15 to 20 seconder animated packaging to show three to four rooms transforming from bad to good by Home Center makeover team.

Script. We worked out a script on how we see it all unfolding. This was followed by visual boards as a reference to the final 'look and feel' should be like.

Look and Feel a.k.a Film Treatment.
Initial processing of designs while keeping the brand colors in mind.

Final design!

Next, Visual script, storyboarding and animatics:

Preplanning and designing other spaces. 
Living Room. Before | After











                                                     
Dining + Children's Room. Before | After








  












Character Designs in their respective spaces. 

HC makeover staff characters including the design consultant.

This is how the final packaging looks like!
Home Center Show packaging from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Script, Storyboarding, Animation Direction and design: Rita Dhankani, Vivi5 Animation.Art.Design.Studio
Artworks: Rita, Mehul, Tanmay, Jitu
Animation: Mehul Mahicha, Vaibhav Dheer
Compositing: Vaibhav Dheer

Check out one of their episodes shot and directed by CreativeKettle:


Enjoy!

Home Center Catalogue 2013_Theater Advertisement

Home Center - Dubai were launching their new catalogue for 2013 and CreativeKettle roped us in to do their theater ad to announce the launch. Brief was to create a 30 second ad that showcases their new catalogue where images in the catalogue should look 'live'. 

Our parameters. Clients had already done the photo shoot for their catalogue and all we had were already composed photographs.  

We along with CreativeKettle selected photographs that worked best for the ad and Vivi5 created a visual boards suggesting the sequence of appearance each page via motion graphics and animation. 

Visual Board:

     



























 



Animatics:

Final ad:
Homecenter Catalogue 2013 vivi5 animationartdesignstudio from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Visual script + Animation Direction: Rita Dhankani- Vivi5 Animation.Art.Design.Studio
Animation: Rita Dhankani, Amrita Verma
Motion Graphics + Compositing: Vaibhav Dheer 

This was followed by Arabic version!

More from the Dubai Lynx Awards this year_Ahlan MSN gets shortlisted

Now this is a good morning news, indeed!

Ahlan MSN was shortlisted for the prestigious Dubai Lynx Awards, in the Interactive category!

Integrated Campaign
Best Integrated Interactive Campaign for MICROSOFT MENA
Agency: WUNDERMAN Dubai, UNITED ARAB EMIRATES

Vivi5 Animation | Art | Design is proud to be part this celebrated emoticon-al moment ;) and is glad to have worked with the wunderfull wonder team!

For more info on site:
Dubai Lynx awards_ shortlisted
Our previous post on 'Designing of the MSN emoticons'

Cheers!

Rita Dhankani

Be A Hero_ Campaign

Recently contributed some of my design bits for dear Armman. This time once again it was something that I truly felt for. Dr. Aparna Hedge shared the facts, figures, reasons, the need and most importantly her ever-energetic drive for this new campaign conceived and initiated Armman. What followed is, a group of volunteers from both India and US working on it as a team virtually(!), and giving their special bits to make this campaign happen... to achieve the very motive. Pl read this through to know more...

Armman, a secular India based nonprofit organization has been intensively working on project HERO ( Helpline for Emergency Response Operation) only to facilitate our present precarious scenario when it comes to accidents and their after-effects.
With HERO, Armman aims to provide a first reat-time updates information system about emergency medical resources in Mumbai.

In simple diagram, this is how it works ....


More about Armman and the HERO project here: www.armman.org
Do contribute to this 'needful cause' to see the difference....

Be cool, be generous :)

R

Windowslive IE8

Agency + Art Direction: Wunderman, Dubai
Animation Visualization + Direction: Rita Dhankani
Animation: Rita Dhankani & Mehul Mahicha
Compositing: Mehul Mahicha

Enjoy!

Adobe Acrobat Machine_design & animation

This one was with Dubai based agency. One of the very interesting projects _ Adobe Acrobat.

Brief was to design a imaginary adobe machine that's magical!
01
02

Clients liked our first option and we went ahead with creating and animating it.

You can see the final product on Acrobat website here > amazingacrobat!

Meanwhile here's the animation clip for preview:

Agency: Wunderman, Dubai
Machine Design + Animation Direction: Rita Dhankani
Modeling + Animation:  
Compositing: Mehul Mahicha 

Mirinda Teaser Commercial

We worked out a complete package of animation, direction, visualization & design for ESP Films, Delhi. Here's our collective final product!

Enjoy!

MSN_ Emoticon : Character Design & Animation direction

Again, one of the interesting projects. Brief was to design characters for MSN messenger, Window Live. We created, designed & directed on both 2D and 3D characters and other elements as part of the whole campaign designed by Wunderman, Dubai.
Here's part of it for preview:And here's their final output on site:It got 6000 hits in 1.5 days! Feels great, in'it!

To download these, pl check them out here > arabia.msn.com/eidemoticons/

Enjoy!

VIVI5 animation showreel 2009!!

Dear people!
My baby brand VIVI5 expands. Mehul joins in from Delhi, India.
Here's a sneak peek to our animation works.

Big Cheers!

Ilustrations for Children Books_UNICEF

Brief: Created school book illustrations for rural children from villages in Chattisgarh (age group 5-7) with Surabhi, Bangalore-India.
Subject: ACCIDENTS.

'City Center' Muscat - 30 sec TVC, Direction & design::