Home Center Showpackaging

Home Center Dubai show-packaging was animated and designed by Vivi5 for their web episodes and commissioned by super cool CreativeKettle, Dubai.
Please do take this post as our ideal process to design development for every project at our studio. :)

Brief. To create a 15 to 20 seconder animated packaging to show three to four rooms transforming from bad to good by Home Center makeover team.

Script. We worked out a script on how we see it all unfolding. This was followed by visual boards as a reference to the final 'look and feel' should be like.

Look and Feel a.k.a Film Treatment.
Initial processing of designs while keeping the brand colors in mind.

Final design!

Next, Visual script, storyboarding and animatics:

Preplanning and designing other spaces. 
Living Room. Before | After











                                                     
Dining + Children's Room. Before | After








  












Character Designs in their respective spaces. 

HC makeover staff characters including the design consultant.

This is how the final packaging looks like!
Home Center Show packaging from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Script, Storyboarding, Animation Direction and design: Rita Dhankani, Vivi5 Animation.Art.Design.Studio
Artworks: Rita, Mehul, Tanmay, Jitu
Animation: Mehul Mahicha, Vaibhav Dheer
Compositing: Vaibhav Dheer

Check out one of their episodes shot and directed by CreativeKettle:


Enjoy!

Home Center Catalogue 2013_Theater Advertisement

Home Center - Dubai were launching their new catalogue for 2013 and CreativeKettle roped us in to do their theater ad to announce the launch. Brief was to create a 30 second ad that showcases their new catalogue where images in the catalogue should look 'live'. 

Our parameters. Clients had already done the photo shoot for their catalogue and all we had were already composed photographs.  

We along with CreativeKettle selected photographs that worked best for the ad and Vivi5 created a visual boards suggesting the sequence of appearance each page via motion graphics and animation. 

Visual Board:

     



























 



Animatics:

Final ad:
Homecenter Catalogue 2013 vivi5 animationartdesignstudio from VIVI5 - Animation.Art.Design on Vimeo.

Agency: CreativeKettle, Dubai
Visual script + Animation Direction: Rita Dhankani- Vivi5 Animation.Art.Design.Studio
Animation: Rita Dhankani, Amrita Verma
Motion Graphics + Compositing: Vaibhav Dheer 

This was followed by Arabic version!