Home Center - Dubai were launching their new catalogue for 2013 and CreativeKettle roped us in to do their theater ad to announce the launch. Brief was to create a 30 second ad that showcases their new catalogue where images in the catalogue should look 'live'.
Our parameters. Clients had already done the photo shoot for their catalogue and all we had were already composed photographs.
We along with CreativeKettle selected photographs that worked best for the ad and Vivi5 created a visual boards suggesting the sequence of appearance each page via motion graphics and animation.
Visual Board:
Animatics:
Final ad:
Homecenter Catalogue 2013 vivi5 animationartdesignstudio from VIVI5 - Animation.Art.Design on Vimeo.
Our parameters. Clients had already done the photo shoot for their catalogue and all we had were already composed photographs.
We along with CreativeKettle selected photographs that worked best for the ad and Vivi5 created a visual boards suggesting the sequence of appearance each page via motion graphics and animation.
Visual Board:
Animatics:
Final ad:
Homecenter Catalogue 2013 vivi5 animationartdesignstudio from VIVI5 - Animation.Art.Design on Vimeo.
Agency: CreativeKettle, Dubai
Visual script + Animation Direction: Rita Dhankani- Vivi5 Animation.Art.Design.Studio
Animation: Rita Dhankani, Amrita Verma
Motion Graphics + Compositing: Vaibhav Dheer
This was followed by Arabic version!
Visual script + Animation Direction: Rita Dhankani- Vivi5 Animation.Art.Design.Studio
Animation: Rita Dhankani, Amrita Verma
Motion Graphics + Compositing: Vaibhav Dheer
This was followed by Arabic version!
