IKEA = IDEA!! :)

So I was to animate a rig. And what would have been best medium to help me with storyboarding? Yes, the Ikea Man, of course and indeed :)

Good day!

Windowslive IE8

Agency + Art Direction: Wunderman, Dubai
Animation Visualization + Direction: Rita Dhankani
Animation: Rita Dhankani & Mehul Mahicha
Compositing: Mehul Mahicha

Enjoy!

Vivi5 on MP Magazine, Dubai: here's a peep!

Animation is an illusion; beautiful and phenomenal. Often a byproduct of our imaginations, dreams and fantasies. A real image of the unreal parallel universe, often developing in our minds, almost every day.

Media Production: How did you first become involved with animation?

Rita Dhankani: I had applied for further studies in animation at the National Institute of Design, India (NID), while I was still in my final year pursuing Graphic Design in Applied Arts. To prepare for the entrance, I used to cycle down to buzzing markets in order to find interesting scenes where people were busy in their respective occupations, to sketch them ‘live’. It happened during one such sketching session that I noticed my regular human sketches had started looking more like characters. I was emphasizing their physical features so as to sync them with their ambience. It was then that I realized I was turning to the whole idea of animation. NID followed and I received a legal license to create life! To create animation films.

Read more...

Cheers!

corporate identity design

I did these corporate identities for NGO's sincerely involved in their sole purpose of making this place a bit more humane. I am totally proud to be part of such movements!

Cheers!

Some selected Character designs for ads/films/virals

Character designs for Sony Ericsson print Campaign, in clay:
Characters for PRATIBHA, Education Film, in 2D:

Character Designs for FRUITILLA / JWT, Dubai:

Character design of Infinity TV anchor Aya, for 3D:

Character Designs for MIRINDA / ESP, mix media: See the Mirinda Ad here> http://vivifive.blogspot.com/2010/03/mirinda-teaser-commercial.html

Character design for DUBAILIME, Flash animation:

Initial character design sketches for Standard Chartered Bank: to see final look click <here>

cheers!

Some selected Treatments for Animation ads/film/virals

Smirnoff| Viral Animation
Gulf News TVC CommercialStandard Chartered Bank Promotional Ad

Sketoony | Cartoon Network Series

Freej | Title Sequence for Animation Series | Season 3
KFC

Adobe Acrobat Machine_design & animation

This one was with Dubai based agency. One of the very interesting projects _ Adobe Acrobat.

Brief was to design a imaginary adobe machine that's magical!
01
02

Clients liked our first option and we went ahead with creating and animating it.

You can see the final product on Acrobat website here > amazingacrobat!

Meanwhile here's the animation clip for preview:

Agency: Wunderman, Dubai
Machine Design + Animation Direction: Rita Dhankani
Modeling + Animation:  
Compositing: Mehul Mahicha 

Mirinda Teaser Commercial

We worked out a complete package of animation, direction, visualization & design for ESP Films, Delhi. Here's our collective final product!

Enjoy!

MSN_ Emoticon : Character Design & Animation direction

Again, one of the interesting projects. Brief was to design characters for MSN messenger, Window Live. We created, designed & directed on both 2D and 3D characters and other elements as part of the whole campaign designed by Wunderman, Dubai.
Here's part of it for preview:And here's their final output on site:It got 6000 hits in 1.5 days! Feels great, in'it!

To download these, pl check them out here > arabia.msn.com/eidemoticons/

Enjoy!

Dubai Lynx 2009 MENA for Stressball campaign!

Yuhoo! Here we go again :)
Feels great to be part of the celebration as a photographer! Kudos to the team! :)

Product & Service

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety

STRESSBALL

FRIENDS OF CANCER PATIENTS

BREAST CANCER AWARENESS

JWT DUBAI

UNITED ARAB EMIRATES

Three Cheers!

VIVI5 animation showreel 2009!!

Dear people!
My baby brand VIVI5 expands. Mehul joins in from Delhi, India.
Here's a sneak peek to our animation works.

Big Cheers!

Shooting for breast cancer stressballs

Title: STRESSBALL
Advertiser/Client: FRIENDS OF CANCER PATIENTS
Product/Service: BREAST CANCER AWARENESS
DM/Advertising Agency: JWT DUBAI, UNITED ARAB EMIRATES

Credit Details:

Name	Position	Company
Chafic Haddad	Ecd	Jwt
Antra Patel	Art Director	Jwt
Zahir Mirza	Copywriter	Jwt
Prabhakar Iyer	Strategic Planner	Jwt
Rita Dhankani	Photographer

You can read more here! > http://mediame.com/image_media/ambient/friends_cancer_patients_stressball

Post it doddles!

Little!

Cat in the sink!

Jaago India Movement_Corporate Identity Design

Siddharth Sirigiri, from Shakti Enterprises called me one day from Mumbai to create another corporate identity. Being a freelancer, working on a probono project surely requires the very next kind of insentive> Satisfaction. Designing coporated identity for a "Movement"> challenging indeed.

Brief: "Jaago India Movement is primarily an action group wherein our ultimate goal would be to achieve Good governance. Our tagline is "BE THE CHANGE TO SEE THE CHANGE".

The terror attacks have awakened each and every Indian and he is directly attacking the politicians. This anger and rage is ubiquitous. It was always there in our mind to do something instead of just complaining and we feel now is the time. Better now than never.

JIM would need a corporate identiy "


Below is the final logo with their revised tagline:


To know more about JIM, click here

Cheers!

Ilustrations for Children Books_UNICEF

Brief: Created school book illustrations for rural children from villages in Chattisgarh (age group 5-7) with Surabhi, Bangalore-India.
Subject: ACCIDENTS.

ViA Instant Access_script,animation, direction & design

This is one of the latest projects.
ViA- Virtual Instant Access, briefed me with list of their product-features along with this interestingly simple and animate-able character, the Vian.
What followed is the script, animation, direction and design for ViA's first animation episode on 'Merchant card' & ' Customer Card'.

Click here to see the animation video episodes.

Cheers!

'Something'

Since we have been on this self-indulging-per day-art cum illustration-spree, I flipped through one of my Edward de Bono's books wondering if he has a 'word' for us for today.

It turns out to be "something".
:D Interesting, in'it!

" There is real need in language for a very vague word which means: ' the thing that is needed here'. A surgeon might say: ' We need 'something' to get the edges of the skin to stick together'. This 'something' could be : sutures, staples, glue, clips, etc."

Here's my little something from nothing...

'Gap'

treatment ( this was fun!)

'Huge/Big'