Remembering Gandhi

GANDHI FOUNDATION FILM from VIVI5_ANIMATION | ART | DESIGN on Vimeo.

Client: Kalpit Trivedi, Delhi
Visual Scripting and Art Direction: Rita Dhankani
Animation: Mehul Mahicha, Rita Dhankani
GFX: Vaibhav Dheer

Here's a short film we created for the Gandhi Foundation sometime back.

Jai ho!

Nokia X3 & C3 Series_Touch and Type Viral

Like we know Nokia touch and type campaign international have shown finger and thumb as TOUCH and TYPE for easy use.

Webchutney came up with concept of ' bury the rivalry' between the thumb and finger, by giving a desi-tadakka / Indian spicy feel to this campaign for the Indian market by making the 'thumb' character a Punjabi Pahalwan - wrestler personality calling him TypoBhai. And the 'finger' became Touchy Tai Chi using his martial art to fight back. Funny Blend, indeed!

We was approached with this brief and what followed is designing these characters, animatics, treatment/style design and the final viral. Here's a glimpse for you!

CHARACTER and VIRAL LOOK & FEEL DESIGN OPTS:

01

02

03

04 & FINAL CHARACTER AND TREATMENT

ANIMATICS: Watch the camera angles and cuts!

FINAL VIRAL:

Creative Agency: Webchutney

Production: VIVI5 Animation-Art-Design

Character and Look & Feel Design: Rita Dhankani

Animation Direction: Mehul Mahicha

Animation: Mehul and Deepak

Sound Director: Roy Menezes

Enjoy!

Polio Vaccination_ Unicef

It's this time of the year again. There will be Polio Vaccination booths all around India by Unicef.

Here's a glimpse of our shoot in one such camps in Gaziabad. Soon after this wonderfully memorable energizing experience with children there, I was assigned to design there Calender and Diary for year 2011! I should be able to share them in my next post.
Until then get mesmerized by the infinite joy that twinkles in these their eyes. And get affected ;). I still am months after meeting them.










Can't wait to get back on the field again this month. Cheers!

Rita

Meet Our Steve_GRSP

"STEVE - a quirky, lively and poignant animation aims to give the viewers a different perspective on road safety by focusing on the hidden danger on the roads. Deaths due to road crash injuries is the number one killer of youth between 15 and 29 years old.

GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies, based in Geneva. GRSP's vision is a world free of road-crash death and injury."

Design & Direction: Mark Woodward | AirSpace Studio

Animation: Vivi5 Animation | Art |Design

Agency: AirSpace Studios, Dubai
Art Direction & Design + Art Works: AirSpace Studios, Dubai
Animation Direction: Rita Dhankani
Animation: Parag Natekar, Mehul Mahicha, Rita Dhankani

Mission: Polio free India :)

'Bulawa Toli' is a lovely concept designed by Unicef for children participation in the Polio Vaccination in rural areas in India. It means 'inviters group'.

Here's an extract to give you a basic idea of this particular programm and part of it's strategy concerning India.
"In order to reach the global goal of reaching zero incidence of polio by 2000 AD, a strategy to intensify PPI was adopted in 1999-2000, after consulting national and international experts. The strategy consisted of four nation-wide PPI rounds in the months of October, November, December 2000 and January 2001; followed by two sub-national rounds in 8 States of Assam, Bihar, Gujarat, Madhya Pradesh, Orissa, Rajasthan, Uttar Pradesh and West Bengal and routine immunization, especially in the poor performing States.

In earlier years, despite very good coverage, 5-6% of children was being missed even in the PPI Programme. During 1999-2000 therefore, in addition to booth immunization, a house to house search of missed children and vaccinating them on the next 2-3 days following each NID/ Sub-NID was undertaken. This house to house programm resulted in identification and vaccination 2.3 crore children who had never been vaccinated before"

: As a part of this house to house program, 'Bulawa Toli' came into existence. Here a group of children from every village is assigned to bring infants with (consent of their respective parents of course)from their neighborhoods who have missed their Polio-drops. Personally speaking, these selfless young hearts have played this role better than adults bringing so much joy and enthusiasm to the campaign!

Vivi5 is proud to be part of this polio eradication mission 2015.
We were assigned to design Bulawa Toli graphic that is now being as a visual identity for the campaign. On caps, banners, t-shirts, etc.

Client: Harsha Mehta

Agency: Unicef, Delhi
Graphic + Character Design + Art Direction: Mehul Mahicha


A lot more to share on this. All in next post!

Until then,

Jai ho!

Millennium Development Goals 2010 by Unicef:

Here’s the 2nd MDGs (Millennium Development Goals 2010) book for UNICEF.

Making of Unicef’s MDGs Book 2010:

As usual we proposed two visual treatments for the illustrations for the book this time. A 2D and a 3-D clay, directing all our energies to the later of course :). Unicef liked our idea of breaking away and coming up with different style of illustrations that would appeal both children and as well the elders.

1] Initial character designs by Mehul composed within the proposed specs as per the 8 MDGs goals, briefed to us by Lopez agency:

2] Models taking shape:

3] Shooting!

4] Composing each model and backgrounds as per initial sketch-layout. Followed by minor tweaks to give a better look. And Book layout design options:

5] Final book!

Agency: Unicef, Delhi
Character + Design + Direction + Visualization : Mehul Mahicha
Art Direction in Clay: Rita Dhankani
Model making: Mehul Mahicha, Rita Dhankani

http://www.unicef.org/india/MDG_Final.pdf

To have look at our previous book, you can visit http://www.unicef.org/india/5865.html

Cheers!