Millennium Development Goals 2010 by Unicef:

Here’s the 2nd MDGs (Millennium Development Goals 2010) book for UNICEF.

Making of Unicef’s MDGs Book 2010:

As usual we proposed two visual treatments for the illustrations for the book this time. A 2D and a 3-D clay, directing all our energies to the later of course :). Unicef liked our idea of breaking away and coming up with different style of illustrations that would appeal both children and as well the elders.

1] Initial character designs by Mehul composed within the proposed specs as per the 8 MDGs goals, briefed to us by Lopez agency:

2] Models taking shape:

3] Shooting!

4] Composing each model and backgrounds as per initial sketch-layout. Followed by minor tweaks to give a better look. And Book layout design options:

5] Final book!

Agency: Unicef, Delhi
Character + Design + Direction + Visualization : Mehul Mahicha
Art Direction in Clay: Rita Dhankani
Model making: Mehul Mahicha, Rita Dhankani

http://www.unicef.org/india/MDG_Final.pdf

To have look at our previous book, you can visit http://www.unicef.org/india/5865.html

Cheers!