![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkq3BdWTY-KJacd7Vw3NudSKK33uvnabqp7hBWtneH9zZeAH9W9xk9gXor9SQHO6S8i16cYhadarDd9Q5sZLbQFwjwpGbf-pA1sKwLDWAi-q4k91Cy5JT0BSGgvYtT7RYgf-IH/s400/final_MDGs_9.37x7.80.jpg)
Here’s the 2nd MDGs (Millennium Development Goals 2010) book for UNICEF.
Making of Unicef’s MDGs Book 2010:
As usual we proposed two visual treatments for the illustrations for the book this time. A 2D and a 3-D clay, directing all our energies to the later of course :). Unicef liked our idea of breaking away and coming up with different style of illustrations that would appeal both children and as well the elders.
1] Initial character designs by Mehul composed within the proposed specs as per the 8 MDGs goals, briefed to us by Lopez agency:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1cbpvAlGWMtQVwIVJcEGc4u7LYIFlWi7W-LfxbCOC9EnFoIvfzHDBevrmP8Dw59zZHx2kBHxSmMDEKrnuQtyGTz6nTsKIlf0E9WX4TIRxDylvYs72_Ks17r-OQcD2brGCuHTi/s400/main-characters.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqrN9PUP1v6iIJW91LTo9t4vnB6fMcMzMWnGlk7zEVfpj0n2KvMCb79ibJfe1Z3b8B2K2qCRSxJdhJbUWQYavwB_a5h-c5MDrg5DVDQ50ymAcQjNp0pDh__8N2HYpA7twWtJiN/s400/layout005_small.jpg)
2] Models taking shape:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAILCDB_6n8qZYmT_QFGypEwmqunAeesPecAzt4BEhm9etNl9XLhmZUrPFudjpcuM_KZB_LlyomTMhwmsO4_ve8uSHC4K3NpR1gk6JHBbVdQH3t_8NZB7JIj72ZyrEj0EPg8d9/s400/DSC_0117_2999.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLYvVLTIvOAtg-p0MUV0-k5-R1vwJepiXePd7sXLT9up94zkGLmvJSKmNd72K-00NAlMQYy9wNIk5z9-zPq7fMESYbMeaohNwsTkYUvV2LrmA6sXEV8oyiuqD7pI2DB-klQXIB/s400/DSC_0156_3036.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin5rALAViwZaQK9pG7g07n3XQRwKce3_Rl6-hF2uoGOZozR5IuzbUKg4VwlG7N2shGXD67-j0wG-rEU6g6KWYqWaLkFzSJWafxjgAU2pkAbrDloaVRpKinaf9s4IjUEWcmDfr-/s400/DSC_0087_2969.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoSqQzsRNul_RQFjjgZlMfhTOpAyiRGuKFvBq-RgZi0Cz-RIEqvbUcCHpQEZ50HlrkxRwDso43DX1INJo-v6CTGhlwtJIMfz6FX-C7BEwBMq5Nn5fEugMjUq2PYiaMj2ULhNAO/s400/DSC_0145_3025.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg45qazeBwsTQLeE4diNWBqX2N4eXcLvW8c16T09nBvOCYNx5xIlvFaHVaqgX9KLZCR6zqQOu4Gkb5EzneTV1Bcz089XoXzpJJcpTuAIKFhZeVfzWjJtFZbmd5WBiHWAQlPN9w0/s400/DSC_0176_3056.jpg)
3] Shooting!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwWh4w2QM1QcnGtO3K8le2sKjiuXBjp9HYlA6PrdMUR5owSQRXea04KMWr1jrQa_qYFgKataJp-GhsJzQxJyOrUd64EpfuRhgFpE0DGbLnDy_6Mbe90eiX3otKlaJuGJJYPja3/s400/DSC_0215_3090.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOzbpqp567AacDSLmVhNCosuTvuhGojBh6vLEddddA4w7sJHLWG2K7COOoKj-WYCBvhcbduSkF12fQkF3FIdkH1sQKQQpaj3duLxch6GQjlF-_bMuOK0I1KWmCHtOkUdv1Pf5b/s400/DSC_0211_3088.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEkIlpUbR8V13MmHLcwQrGQxCzvziup1794IUsy8XmyBkCHelhIEyfRVhe3ke5NF0E0X056aMB2iKnFKAKApxy8DqVFUlJGRh4ub_mpChagdc1zuAYulO1a8TT04oXTU1kz4kg/s400/DSC_0247_3122.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGg4LB1Y2l37c5p8_cfYdMNBGfIe0w-2Ti5zPS1giUIqXgaJnPCNsiaMlub61K5hIkC3atdcg8IIFrIrpnq_hvoSbSid_FMYtqE_FtBKCkLh6zHdNzWUN8QHgpHj1q05kUsGfS/s400/replace.jpg)
4] Composing each model and backgrounds as per initial sketch-layout. Followed by minor tweaks to give a better look. And Book layout design options:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRlrMIA3F850vj_qqyY-rT0hEe1-r0G8W9JnNhKhmStF_f1p0tatk5FMGzNT8paLq2KXmxoRnHqXk-aWBegHvEtnMMaMEWCHIdQSViSjEZ44wa4BVHWsoyZtWL7bXKBk3ybjsT/s400/001.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWrzcdP3axDVnJ4sxwG7iwdvB3-SRE9c_uDHPx7j1sZoPXZ1octSZOmotEh9jrM1tlMYu3f4MAhSPLpAY69GV_COSlzmX7Tt50cRr85x-w_cjgaGYFt_RF-bBb_oP3ALsykXis/s400/002.jpg)
5] Final book!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLPbcBDdxPWmwJ7kD7Jkoz4rXozBNF4c6icRoM9xueqqWDfDlU7e4heOXNR7lnqImWQL2DLJ8hdagbOsqFuKPtdCO7eE1Dwbcsr9Q8VFJDeVQCsZqiDbyB2mXQTkC9ZDffJuRa/s400/book01a.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8a4aar1bPOzfbAYBOfhGujbaOPuflWq5-Vspt741MLkzc4fdq0w_3syRVyyARlJKsjEYRrP7pfaNAwW7FfAXiuoD_4HCjuTs_TDL3rcSsxuogQATBBpWfyHnoB-bo64EHpezI/s400/book01_back.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNYtylIveS9grrd7xefAa7jNQLpNgkaYDvSVmIY6cY1SXDMvOkWMZETb4rjhteVWaOSF-rs8ZHd44O_nmnuenavG5Jw0gIbCYUacf_QwvZ9rn46RlKGdZ4nwp_DH9A31KGGcqt/s400/book01.jpg)
Agency: Unicef, Delhi
Character + Design + Direction + Visualization : Mehul Mahicha
Art Direction in Clay: Rita Dhankani
Model making: Mehul Mahicha, Rita Dhankani
Character + Design + Direction + Visualization : Mehul Mahicha
Art Direction in Clay: Rita Dhankani
Model making: Mehul Mahicha, Rita Dhankani
To have look at our previous book, you can visit http://www.unicef.org/india/5865.html
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